Challenge

Worn Again Technology needed to launch a groundbreaking new production system that will revolutionise recycling in the fashion industry. The only challenge: the factory is yet to be built.

V-Ex Events was asked to deliver a high-value, boutique event to give VIP guests a sneak preview of the technology as it will be. To deliver an event in a yet-to-be-built location, we worked together closely with the V-Ex Digital team.

Solution

Working with the CAD models for the production line, V-Ex Digital built a life size, virtual factory which could be viewed through Augmented Reality.

We dressed the facility to create a natural and fun visitor experience that included a ‘site safety’ inspection – complete with branded PPE – before heading out into the factory floor with individual iPads in hand.

Each group was given a full tour of the life size production line, before having the opportunity to relax in a hand build lounge with champagne reception.

Result

Worn Again Technology completed two days of VIP tours – each lasting about an hour – through the virtual facility and were able to educate and inform key stakeholders and industry influencers to create a real buzz about the future of their company.