Challenge

Printing Expo Online is the world’s biggest online exhibition for the printing industry. The ‘always on’ exhibition plays host to some of the biggest print brands in the world include HP, Muller Martini and Xeicon. The show organisers wanted to take advantage of its global audience to host a live event discussing the industry’s hottest topics.

Solution

With a signed up, global audience in the tens of thousands, Printing Expo needed to deliver a live event that was accessible worldwide. Opting to run the event from Midland Road Studios, the organisers were able to curate 6 hours of content including one-on-one interviews, discussion panels and audience Q&A sessions.

V-Ex Events took control of the event production including creation of all of the event assets, promotional materials and the show running order. The Events team offered a full production and stage management service, meaning the organisers could focus on bringing in sponsorship and attracting high quality speakers.

Hosting the event at the custom-built studios meant that all the speakers and sponsors were able to enjoy a relaxed and comfortable studio setting, giving them and experience they would never forget.

Result

Hosted by Morten Reitoft – a popular journalist within the print industry – the Printing Expo Industry Speaks was broadcast live to an audience in the thousands. It was an opportunity for senior industry figures to discuss the challenges and opportunities within the industry and speak directly to viewers watching from all over the world.