Challenge

As a manufacturer of scientific instruments designed to allow observations of the very smallest particles for the purposes of medical and biochemical research, Malvern Panalytical is servicing a very discerning clientele. So while their product launches must be eye-catching, they must also serve up an engaging scientific dialogue that justifies their audience’s attention.

Solution

V-Ex Events has worked with Malvern Panalytical to deliver far reaching digital product launches for some of their most exciting new products. Utilising a combination on on-location and studio filming, we have created engaging content that includes product demonstration, customer case studies and teaser videos.

With the launch assets produced we also help with the delivery, making use of the high-quality Midland Road Studios that is bespoke built for corporate livestreams broadcasts. Full event management services, including event production and stage management are included, making sure all the speakers have a relaxed and enjoyable experience.

Result

Malvern Panalytical have raised the bar for their product launches, turning them into an event that their customers look forward to. Running the launches as a digital event means increased accessibility for a community that is globally diverse and often time restrained.